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Whole Foods is officially breaking up with Instacart

Posted on - By Gary Dinges [email protected]

When Instacart began delivering Whole Foods Market groceries in 2014, it was the first national partner the startup had landed. Instacart founder and CEO Apoorva Mehta once described both companies as sharing “a common vision to create great grocery shopping experience.”That once-close partnership, however, will soon be ending.Pushed to the side after Amazon bought Whole Foods in 2017 for $13.7 billion and started its own delivery operation at the grocer, […]